How to Choose A Digital Brand Asset Management Software Vendor
January 4, 2017
Your brand is your personality, and if your business has been in operation for some time now, it’s likely well-defined – at least in your own mind. The only question is how you project your brand personality to reach your target audience. That’s where brand asset management software comes into play.
For example, let’s assume the structure of your business has one central/corporate location with a number of other divisions or subsidiaries operating across a variety of geographic markets. For the sake of branding, it’s important for your central/corporate location to not only develop effective branding assets, but to also distribute those assets to your divisions and operating units. This is critical to ensure that your target audiences receive the same messages no matter where and how they interact with your business.
What to Consider When Choosing a Vendor
An effective brand asset management software vendor provides you with a unified platform that maximizes efficiency. But how do you choose a brand asset management software vendor? There are a number of things you’ll want to ask yourself…
Does the vendor software allow you to easily find brand assets?
Brand asset managers often deal with large amounts of digital assets, including logos, images, or even fonts. Logos, for example, may need to be added or updated in a number of different visuals over a product/service lifecycle. Therefore, it’s important that you’re able to easily access these files as needed for re-use. A good brand asset management system provides a searchable library or database that makes the correct assets easy to find.
Does the vendor software allow assets to be updated instantaneously?
The days of having to save and upload files are coming to a close. More and more platforms are not only providing a means for files to be saved in real-time, they’re also allowing authorized users immediate access those updated versions . Instant updating ensures that your team is using the correct asset versions – allowing you to maintain consistency in the process.
Does the vendor software provide compatibility for multiple types of media?
In today’s connected world, it’s important that your brand asset management software support your company’s multi-channel engagement strategies. Your brand management solution should support media delivery to multiple devices (i.e., mobile/desktop), social media networks, direct mail, e-commerce, point of sale and more.
Carrying Out Your Vendor Search
As with most aspects of marketing, communication is absolutely critical when it comes to branding. . Before you decide to invest in a specific DAM or brand asset management (BAM) system, watch vendor videos to familiarize yourself with product features. This will allow you to review the user experience and gain an appreciation for ease of use. Secondly, request a detailed demonstration from the vendor. During the demonstration, make sure that all your process, capability and user experience questions are fully answered. Your asset management software vendor should be able to articulate how its capabilities align with your processes and business strategy.
To learn about how Genus Media Upshot can help your business’ branding efforts, contact us for a product demonstration.