The Hidden Alignment of IT and Delighted Shoppers - Increasing the Retail Shopping Experience with Technology
March 30, 2017
During a call this week, I had the privilege of hearing first-hand about some of the challenges facing one of our customers competing in the retail furniture business. In today’s hyper-competitive retail world, two priorities top every retailers list. The first is increasing foot traffic. The second is maximizing the average purchase.
Like so many, my job experience includes retail dating back to high school. And I think it’s safe to say that even then, these were the top priorities of my retail employers. Seems logical.
As the call progressed, one thing became clear. Retail has changed. Drastically.
So how are leading retailers increasing the retail shopping experience with technology?
Customer experience drives every measure of success today. At the same time, it’s people, not products, which drive that customer experience. Whether it’s the people designing the UI of an e-commerce site or the associates helping you to pick out just the right sofa, people determine our level of satisfaction as retail shoppers.
Ah, but is this new? Maybe, maybe not.
What is new is the role that those in IT play in equipping retailers to succeed in this experience-driven landscape.
The need for information spans the role of every retail employee. Increasingly, it the responsibility of the retailer’s IT department to devise and implement systems for sharing role-based information across every location. This includes capturing the tacit knowledge of top performers and sharing it across the organization.
So how are successful retailers harnessing IT for communication and collaboration across geographically dispersed and culturally diverse work forces?
That’s the topic of our next 29-minute webinar, titled “The Hidden Alignment of IT and Delighted Shoppers.” It’s taking place at 12:30 (CDT) on Tuesday, May 9, and you’re invited to attend. (View the Recorded Webinar Here)
We’ve assembled a panel including Jamie Page, CIO of Slumberland Furniture and Steve Visconti of IBM, among others. We’ll discuss how successful retailers have deployed media and collaboration solutions to increase store traffic and revenue by achieving 5 common retail objectives:
- Driving more traffic by executing sales promotions with excellence
- Maximizing sales by keeping associates confident and engaged
- Generating loyalty and referrals through superior customer experiences
- Inspiring employee enthusiasm by closing the gap between the front office and the front lines
- Maintaining a trained and informed workforce across all locations
While these are common among retailers, they are key to businesses in many segments. So if these are challenges you are facing, please join us.
View the Recorded Webinar Here
Submitted by Glenn Seaberg
Director of Marketing