Think Beyond Video Content Management. Think Unified Media Management.
July 12, 2017
For too many organizations, the need to create, use, share and track video outpaces the ability of technology to manage video efficiently. To address this demand, many software providers raced to the market with point solutions designed to accommodate the unique challenges presented by video as a medium.
For companies that adopted these technologies, problems soon arose. Even though video unquestionably requires unique functionality to ensure its availability and ease of management, the need for users to learn and embrace new platforms resulted in low adoption rates.
As adoption goes, so goes ROI.
Other organizations have taken a much more successful path by adopting a holistic approach and implementing enterprise video management platforms that allows business users to create, consume, share and track video just as they do less complex digital assets such as images, graphics, and documents.
That’s where Unified Media Management comes in. Unified Media Management combines Video Management and Digital Asset Management (DAM) in a single platform. Unified Media Management eliminates the cost, complexity, inefficiency and adoption challenges of multiple media applications.
With Unified Media Management adoption is fast and so is ROI.
To see how Unified Media Management works, check out this quick video.
Learn how Unified Media Management is key to the Digital Media Revolution in our complimentary e-Book.