Own the content / editorial calendar and own responsibility for consistent, on-time production of content including long and short-form thought leadership, sales enablement presentations, brochures, blogs, social posts, web copy, email copy and partner content.
Own the email, digital and social media strategy, calendar, execution and channels, including website and website content. You’re responsible for creative thinking and use of marketing channels that create quantifiable engagement. We’re not interested in social for social’s sake. We’re interested in brand amplification and accelerating engagement with our community.
Create story-arcs and narratives that speak to the unique needs and desires of different verticals supported by content you create and produce that tell the Genus story both online and through in-person /live events and tradeshows.
It’s art and business. Understand the continuum and be willing to experiment with the mix.
Work in close partnership with teams from across the organization including sales, engineering, product management and contractors to define, develop and deliver integrated marketing campaigns.
Understand how to produce and align content to the customer’s journey that meets their needs and helps empower them.