Collaborate with internal stakeholders and outside experts to develop service and solution offering marketing plans, go-to-market strategies, and positioning.
Manage and track annual marketing expenditures
Own company website performance and content.
Grow new leads, including marketing-qualified leads, through development and execution of integrated marketing campaigns through multiple channels— including events—that produce measurable results and sales.
Build and manage a rich content/editorial calendar that attracts a qualified audience and drives engagements, including blog posts, whitepapers, ebooks, reports, webinars, infographics, videos etc.
Create, oversee and approve marketing materials, from website banners to hard copy brochures and case studies.
Select and manage resources and vendors necessary to achieve objectives within defined budget.
Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
Measure and report on the performance of marketing campaigns, gain insight and assess against goals