Increasing Employee Engagement through Enterprise Video
To instill pride and enhance morale among its workforce, one of Spain’s largest banks regularly communicates earnings reports and other company news via live-stream video and video that its teams could view on-demand. But as innovations in video technology advanced, it found that its infrastructure had not. Simply stated, they needed a new platform to handle increased demand for video.
As one of Spain’s largest global financial institutions, this customer sought to achieve global corporate communications objectives by using live and on-demand video and other digital content. However, the company’s outdated platform fell far short of today’s digital and video asset management and delivery requirements. In fact, the platform itself had become a physical and financial barrier to achieving the company’s corporate communications objectives by preventing the smooth creation, management and delivery of this content.
This global financial institution turned to Genus Technologies to replace its outdated digital asset management and video management platform with a solution designed to meet the digital demands of today’s media-rich enterprise. Genus Technologies implemented Media Upshot Live and Media Upshot for Digital Asset Management to give the organization expanded corporate communications capabilities including the ability to securely stream live video to employees around the world, while offering video and other digital content to its workforce on-demand on any device.
The Genus solution eliminated costs and inefficiencies associated with the customer’s outdated video and digital asset management system producing a near immediate positive Return on Investment (ROI) achieving the company’s stated corporate communications objectives:
- Increased employee engagement by using video effectively and reliably to deliver corporate communications including quarterly earnings reports and town hall meetings
- Eliminated the need for IT support to create, publish, deliver, track and analyze video and other digital content
- Simplified the publishing, management and secure delivery of live and on-demand video across geographies
- Increased employee engagement, collaboration and empowerment